WEL-B accepted as a business to watch at the Forbes Under 30 Summit — Phoenix, Arizona

Published: April 2026  ·  The Wellbeing Company Global Ltd

The Wellbeing Company Global Ltd is proud to share that Bethan Dando, Founder of WEL-B, has been accepted to attend the 2026 Forbes Under 30 Summit in Phoenix, Arizona, taking place April 19th to 22nd 2026.

Selected from a highly competitive pool of founders and small business owners, Bethan was chosen based on the strength of her work, the impact WEL-B is creating, and the perspective she brings to the Summit community - the Forbes team's own words, and ones we are incredibly proud to share.

The Forbes Under 30 Summit is one of the world's most prestigious gatherings of young entrepreneurs, innovators and business leaders - bringing together the next generation of founders who are changing their industries from the ground up.

What this moment means

Being recognised by Forbes as a business to watch is a significant milestone - not just for WEL-B, but for the studio industry it serves. For too long, studio owners have been running businesses without the financial intelligence tools that every other industry takes for granted.

WEL-B is changing that.

"Being invited to the Forbes Under 30 Summit is an incredible honour. But more than anything it feels like recognition of the problem we are solving - and the scale of the opportunity globally.

Studio owners globally are sitting on data they cannot read, making decisions without the intelligence they need, and building businesses without the financial foundation they deserve. WEL-B exists to change all of that."

— Bethan Dando, Founder, The Wellbeing Company Global Ltd

The AI CFO for studio business

WEL-B will be the AI CFO for studio business. Not a booking platform. Not an accounting tool. Not a bank. The intelligence layer that sits above all of it - connecting the data that already exists across a studio's systems and turning it into decisions, forecasts, and financial clarity.

Whatever booking software a studio uses. Whatever accounting platform they are on. WEL-B connects to the ecosystem and gives owners the one thing they have never had — a complete, intelligent, real-time picture of their financial health.

Agentic in its intelligence. Growing smarter with every studio it serves. And accessible to every owner - from the founder planning their first class to the operator running a national franchise network.

Phoenix and beyond

The Forbes Summit comes at a pivotal moment for WEL-B. Following the close of its pre-seed funding round, the signing of key industry partnerships, and a growing community of founding studio partners across the UK — the business is ready to grow.

Phoenix is the next step. But the vision is global. The studio industry is one of the fastest growing sectors in wellness worldwide - and every studio in that industry needs the financial intelligence to grow sustainably.

WEL-B is building that intelligence.

One studio. One partnership. One system at a time.

To find out more or book a demo, visit thewellbeingcompany.co.uk