ABOUT US
An award-winning,
full service agency
Pilates Class was created from a belief that great studios should be built to last. With a background in studio operations and a team actively teaching and working in the industry, we combine lived experience with strategic expertise to help studio owners build with clarity and confidence.
WHY THIS MOMENT MATTERS
The decisions you make before you open your reformer studio define everything that comes after.
What you charge per class. Whether your reformer finance is covered. Which slots are worth running and which ones quietly cost you money. What you can afford to pay your instructors. Whether any of this actually works.
You will make most of these decisions in the next few weeks - before you have opened, before you have a single client and before you have any data of your own to work from.
WEL-B gives you the numbers you need to make those decisions with confidence.
Built by people who have been on the studio floor.
WEL-B is part of The Wellbeing Company Global Ltd - the company behind Pilates Class UK, which has been supporting reformer Pilates studio launches across the UK since 2022.
We did not build this from the outside Bethan Dando started as a pilates teacher at the luxury Celtic Manor Resort, before spending hours teaching across multiple boutique, studios, wellness retreats and corporate wellbeing.
TWBC was built because we sat with studio owners at every stage of their journey - from the first idea through to launch day - and we saw what was missing.
The numbers. The clarity. The confidence to know it will work before the money goes in.
Now you have all three.
PRESS & AWARDS
A deeper understanding
We bring something no generalist agency or business consultancy can offer: a genuine understanding of what makes a Pilates studio work. Not just operationally, but culturally. We understand the difference between a teacher who is qualified and a teacher who is the right fit. We understand the philosophy, the standards, and the vision that separates studios that survive from those that truly thrive.
We've worked with studios across the UK - supporting founders and operations managers at every stage, from concept through to opening and beyond. We help studios build strong foundations: the right team, the right systems, compliant operations, and a clear commercial strategy. Because we believe sustainable, professionally-run studios are better for instructors, better for clients, and better for the long-term health of the industry.
We care deeply about maintaining high standards within Pilates - ensuring that as the industry grows, it grows well.
YOUR PARTNER
Curated Support
As a female owned, 11-time UK award-nominated agency and proud winner of B2B Service Provider of the Year 2025, and featured in Men's Health, we bring recognised expertise to every studio we work with.
Whatever stage you're at, we're here as a long-term partner - invested in your success and the future of Pilates and wellness studios.
