UK founder closes funding round on AI-born platform that turns studio data into financial intelligence.

News · April 2026

Published: April 2026  ·  The Wellbeing Company Global Ltd

The Wellbeing Company Global Ltd has closed its pre-seed funding round for WEL-B, the AI CFO for studio business.

The data already exists. It sits in the booking software. It lives in the bank account. It's in the accounting platform. But for most studio businesses from independent owners to multi-site operators, clubs and franchise networks, that data has never been connected into one coherent financial picture.

WEL-B changes that.

Not a competitor. A connector.

WEL-B does not compete with booking software. It does not compete with accounting platforms. It does not compete with banks. The giants already exist in each of those categories, and they are good at what they do.

WEL-B sits above all of it. Whatever booking software a studio uses. Whatever accounting platform they are on. Whatever bank they are with. WEL-B pulls the data together and tells the owner what it actually means, for their profitability, their pricing, their costs, and their growth.

Agentic in its intelligence. Connected to every data source a studio owner relies on. And growing smarter with every decision it supports.

The AI CFO every studio owner deserves

Every large business has a CFO. Someone who understands the numbers, spots the risks, models the decisions, and tells the leadership team what to do next. Studio owners have never had that, not because they don't need it, but because they could never afford it.

WEL-B is that CFO. Powered by AI. Built for the studio industry. And accessible to every owner, from the founder planning their first class to the operator running fifty locations.

"Studio owners are not short of data. They are short of intelligence. The information exists across their systems, but nobody has ever pulled it together and told them what it means.

That's what WEL-B does. We are the AI CFO that every studio owner deserves, and could never afford to hire."

— Bethan Dando, Founder, The Wellbeing Company Global Ltd

Building the ecosystem

The pre-seed funding will be used to accelerate go-to-market activity, deepen the platform's intelligence capabilities, and grow WEL-B's ecosystem of industry partnerships.

The Wellbeing Company Global Ltd has already started and signed partnerships with leading fitness industry providers — spanning booking platforms, finance, insurance, and equipment — embedding WEL-B at the centre of the studio owner's journey from concept to scale.

The vision is not just a platform. It is an ecosystem — where every partner, every data source, and every decision comes together in one place for the studio owner.

What's next

WEL-B is currently onboarding founding studio partners across the UK, Dubai and the US, building ecosystem partnerships with leading industry providers, and developing the platform that will become the financial intelligence standard for studio business globally.

One studio. One partnership. One system at a time.

To find out more or book a demo, visit thewellbeingcompany.co.uk