Bethan Dando: Taking the Stage at the Fitness Technology Summit in Washington D.C
We’re proud to announce that Bethan Dando, Founder & CEO, will be heading to the Fitness Technology Summit in Washington, D.C. this month. As a leader in wellness innovation, Bethan is eager to share her vision for how technology can empower fitness operators to thrive in an ever-evolving industry.
A Vision for the Future of Fitness
Bethan’s journey began on the studio floor, where she trained as a Pilates instructor and Personal Trainer. Her firsthand experience in the industry revealed a stark reality: operators needed better tools to make informed decisions, optimise performance, and scale efficiently. This realisation led to the creation of wel-b, an AI-powered SaaS platform designed to revolutionise how studio-format fitness operators manage their businesses.
Having launched in 2026, wel-b provides a unified layer that integrates pre-launch unit economics, operational modeling, and embedded partnerships across equipment, software, insurance, and capital. The goal? To help operators see the full picture—whether they run one studio or a global franchise network.
Sharing Key Insights
The fitness industry is evolving rapidly, and technology is at the heart of this transformation. At the Fitness Technology Summit, Bethan will share insights on:
The power of AI in fitness operations.
How unit economics can drive smarter decision-making.
The future of embedded partnerships in wellness technology.
Her presence at the summit underscores our commitment to bridging the gap between innovation and practical application, ensuring that fitness businesses of all sizes can thrive.
What to Expect
While we’re keeping the full details under wraps, Bethan’s session will focus on actionable strategies that operators can implement immediately. Expect a blend of data-driven insights, real-world examples, and forward-thinking ideas that challenge the status quo.
Join the Conversation
Bethan’s participation in the Fitness Technology Summit is more than just a speaking opportunity—it’s a call to action for the industry to embrace innovation. Whether you’re an operator, a tech enthusiast, or someone passionate about the future of wellness, this is your chance to learn, connect, and be inspired.
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