Bethan Dando

Our world is driven by technology—and increasingly, so are boutique wellness and movement businesses. From booking systems and CRM tools to reporting dashboards and performance metrics, technology now sits at the heart of how many studios operate. Yet at the same time, we’re seeing a growing desire for something that technology can’t replace: human connection . This creates a real tension in the wellness industry. When Technology Replaces People, We Lose the Point Wellness spaces are built on...

The studios that will grow over the next few years won't simply offer workouts.  They'll offer a deeper level of human connection.  The kind that's grounded in human insight, community, and genuine understanding of each member. For too long, our industry has relied on surface-level solutions. We've been trained to chase trends, pack classes, and optimize capacity… instead of understanding the personal story that sits underneath every fitness journey. But that era is changing. Members are...